Cosmetic Medicine and Aesthetic Surgery: Strategies for Success is a must for aesthetic surgeons interested in incorporating cosmetic medicine into their practices. It is also a lifeline for surviving the economic downturn. This is the right book at the right time! It offers surgeons the tools they need to meet the increasing patient demand for nonsurgical, minimally-invasive, anti-aging procedures. The editor, Dr. Renato Saltz, is one of the visionaries in the field who has been in the forefront of plastic surgery advocating cosmetic medicine. He has chosen contributors who are experts from different specialties―plastic surgeons, dermatologists, aestheticians, and practice management consultants; they share their expertise and practical advice to provide readers with a virtual goldmine of information.

An Invaluable Resource
This landmark work, the first of its kind, is packed with practical information on the financial and business aspects of cosmetic medicine as well as the step-by-step clinical descriptions of noninvasive procedures. It begins with a key chapter by Dr. Saltz, Cosmetic Medicine: The Writing on the Wall, which focuses on current trends of patient demand and how cosmetic medicine can help aesthetic surgeons keep their practices busy and viable when requests for more invasive surgery are lagging. Dr. Saltz and his expert contributors show by example how cosmetic medicine services and products can breathe new life into an aesthetic surgery practice―appealing to a broader demographic consisting of young patients, baby boomers, and older patients. It is the key to practice growth and patient retention, helping aesthetic surgeons retain patients from the first visit for a nonsurgical procedure to a surgical procedure later to treat more aggressive aging changes.

Practical and Comprehensive
This book has something for everyone. Divided into four parts, it contains 28 comprehensive chapters. Part I includes five chapters, written by surgeons who practice what they preach. They provide pragmatic advice on choosing a practice model for incorporating cosmetic medicine into your existing surgery practice. Options range from office-based facilities in a private practice or academic setting, adjacent facilities, free-standing spas, and multi-specialty centers. Throughout each chapter, the authors focus on the advantages and disadvantages of each practice model along with specific financial and business issues that need to be considered.

Part II is devoted to the Business Aspects of Cosmetic Medicine. It includes the nuts and bolts of financial and business advice for preparing a business plan, developing a financial model, staffing, marketing, and legal preparations relevant to providing cosmetic medicine products and service.

Parts III and IV contain the clinical chapters, with step-by-step advice on the range of services and product options to offer as part of your cosmetic medicine menu. These chapters include information on skincare and makeup products, botox and fillers, fat grafting, laser therapy, IPL and radiofrequency, hair removal, peels and cosmeceuticals, and vitamins and hormone therapy. The last chapter, Secrets to Success, offers valuable advice for opening and sustaining a successful cosmetic medicine business within your surgical practice.

Key points and “take-away messages” are included in each chapter. Numerous preoperative and postoperative photos demonstrate results of combined surgical and nonsurgical procedures.

Contents

Chapter 1 Cosmetic Medicine–The Writing on the Wall
Chapter 2 The Office Setting
Chapter 3 The Adjacent Medical Spa
Chapter 4 The Freestanding Medical Spa
Chapter 5 The Academic Setting
Chapter 6 The Multispecialty Aesthetic Center
Chapter 7 Questions to Address When Planning a Medical Spa
Chapter 8 Understanding the Basics and Formulating a Business Plan
Chapter 9 Developing a Financial Model
Chapter 10 The Bottom Line
Chapter 11 Staffing
Chapter 12 Spreading the Word
Chapter 13 Regulatory and Legal Issues
Chapter 14 The Complete Aesthetic Package
Chapter 15 Preoperative and Postoperative Skin Care
Chapter 16 Corrective Cosmetics and Camouflage Makeup
Chapter 17 Botulinum Toxin
Chapter 18 Fillers– A Dermatologic Perspective
Chapter 19 The Role of Soft Tissue Fillers in Cosmetic Medicine– A Plastic Surgical Perspective
Chapter 20 Structural Fat Grafting– A Versatile Tool for Your Aesthetic Surgery Practice
Chapter 21 Laser Therapy for Cutaneous Vascular Lesions and Sclerotherapy
Chapter 22 Laser Hair Removal
Chapter 23 Laser Resurfacing
Chapter 24 Chemical and Physical Peels– A Brief Overview
Chapter 25 Cosmeceuticals
Chapter 26 Skin-Care Products
Chapter 27 Nutrition, Hormonesr and Skin Health
Chapter 28 Secrets to Success